Spain’s Gemasolar concentrating solar plant featured in new Peugeot ad

The ground breaking Gemasolar concentrating solar tower power plant in Spain has been used as the backdrop for the latest ad campaign by French car maker, Peugeot.

The striking advertisement features Peugeot’s sleek new 308 hybrid – the latest model of what was the world’s first diesel-electric passenger car – curving its way between the heliostats of the solar plant located near Seville.

Peugeot hybrid

At its launch in October 2011, the Torresol Energy-owned facility was the first commercial-scale solar tower power plant to use molten salt, which captures heat during the day so that the plant can still produce energy at night.

Two years later, it managed to produce around the clock power for a record breaking 36 consecutive days.

Since then, the technology developed for Gemasolar by SENER has been applied in other facilities, such as the Noor 3 power plant in Morocco, a natural evolution of Gemasolar but seven times bigger, with a capacity of 150MWe.

According to Torresol, developments like these “will reinforce the proven technology of central tower receiver and heat storage, a system with undeniable potential in the global energy panorama.”

To Peugeot – and other major automakers, including Mercedes Benz and Ford – Gemasolar’s striking heliostats just made perfect sense as a backdrop for its new car.

(Apparently, the plant has also been used as a location by fashion brand Louis Vuitton and to for Sony’s PlayStation).

You can check out the new Peugeot ad below:

© 2015 Solar Choice Pty Ltd

Giles Parkinson

Giles Parkinson regularly contributes unique content to Solar Choice News. Giles is the founder and editor of clean energy industry news service RenewEconomy. He is a journalist of 30 years experience, a former Business Editor and Deputy Editor of the Financial Review, a columnist for The Bulletin magazine and The Australian, and the founding editor of Climate Spectator.
Giles Parkinson